Ecommerce has existed for 20 years, yet still only accounts for ~20% of the total market in the US. Online shopping has many benefits - it's convenient and the choices are almost limitless - and yet, shoppers are still making more purchases in-store than they are online.
Why? There is one key structural issue that ecommerce Brands face that restricts growth.
Join us for a conversation between GREATS Founder Ryan Babenzien & TryNow CEO Ben Davis on the concept of "paychology", and how understanding shopper motivations can help Brands overcome low online conversion rates.