There are almost endless tools at an ecommerce brand's disposal to boost conversions. But how do you decide where to focus your energy and resources?Join our VP of Platform Jon Kayne for a comparative discussion on the different conversion levers, why and how they work, when they might not, and how to decide which one to pull.
Ecommerce has existed for 20 years, yet still only accounts for ~20% of the total market in the US. Online shopping has many benefits yet, shoppers are still making more purchases in-store than online.
Why? There is one key structural issue that ecommerce Brands face that restricts growth.
Amazon Prime Wardrobe, Warby Parker, and Stitch Fix have revolutionized ecommerce with a contrarian idea - that returns can be an ally in growth. Join our Founder + CEO Ben Davis for a discussion on how changing the relationship with returns can help brands unlock growth.