Build Your Profitable Growth Plan with TryNow’s ROI Calculator

Plan for Growth with TryNow's ROI Calculator

Brands that launch Try Now Buy Later programs transform their relationship with returns, and in doing so, transform how they measure success.

Transform your relationship with returns and how you measure success.


Use this calculator to understand the profitable growth potential of TryNow for your brand.

What is your industry?

What is your industry?

Shopper behavior with Try Now Buy Later varies by product type and industry.


Select the industry that best represents your brand.

Please select an industry.

Increase your conversion rate

Increase your conversion rate

Giving shoppers permission to try before they buy increases conversion rates — shoppers who normally would have abandoned their cart are now more likely to try your product. This makes marketing spend more efficient.

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Enter your annual web visitors and average conversion rate to set a baseline:

How many unique shoppers visited your site in the last year?
What % of your site visits result in a purchase?

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Increase cart size & reduce discounts to offset returns

Increase cart size & reduce discounts to offset returns

Try Now Buy Later programs drive substantial increases in AOV before discounts and returns (cart size) as shoppers shift their behavior to mirror how they shop in a store. Shoppers order more and use discounts less, creating a buffer to absorb an increase in returns.

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Enter your AOV before discounts & returns, and average discount and return rates:

What is your average order value before discounts and returns (in Shopify, Gross Sales ÷ Orders)?
What is your average discount rate per order?
What is your average return rate for your online store?

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Measure program profitability

Measure program profitability

More trying = more returns. Returns can seem scary, but visionary Brands focus on the bottom line. If the increase in revenue driven by TryNow is greater than the increase in return costs, then every TryNow order drives more profit than regular online store orders.

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Enter your average per order return cost. Most brands average $9 to $14 for their online store.

How much does it cost your brand, on average, to return ship and process a return?

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Your estimates:
Unit economics

Your brand can drive $X more revenue per order by spending $Y more on returns, resulting in $Z more in profit for every TryNow order compared to your online store.

Online Store TryNow Orders
Baseline Low End High End
Gross AOV
$0 carts incentivize shoppers to try multiple items or select upsell add-ons
Before Discounts & Returns
$0.00 $0.00 $0.00
$0 carts incentivize shoppers to try multiple items or select upsell add-ons
(-) Discounts
Our brands see a reduction in discount use when replaced with a free trial
$0.00 $0.00 $0.00
Our brands see a reduction in discount use when replaced with a free trial
(-) Returns
Increase in returns is offset by increase in cart size and decrease in discounts
$0.00 $0.00 $0.00
Increase in returns is offset by increase in cart size and decrease in discounts
Net AOV
TryNow orders drive more revenue after discounts and returns
After Discounts & Returns
$0.00 $0.00 $0.00
TryNow orders drive more revenue after discounts and returns
(-) Return Costs
Increase in returns cost is minimal compared to increase in revenue
$0.00 $0.00 $0.00
Increase in returns cost is minimal compared to increase in revenue
Gross Profit
TryNow orders drive profitable growth
$0.00 $0.00 $0.00
TryNow orders drive profitable growth

Your estimates:
Incremental revenue

Your estimates: Incremental revenue

Because TryNow eliminates uncertainty in the purchase flow, your marketing spend is more efficient - you can convert more shoppers with lower CPAs

Because TryNow eliminates uncertainty in the purchase flow, your marketing spend is more efficient - you can convert more shoppers with lower CPAs

Brands in your industry typically see conversion increases of 15-30%, which means your brand has the potential to drive

Brands in your industry typically see conversion increases of 15-30%, which means your brand has the potential to drive

$1.2M to $2.4M incremental annual revenue
(X-Y% increase)

with a Try Now Buy Later program.

Ready to try new things?