New and returning shoppers are ordering and keeping more, leading to a 60% increase in net AOV, after returns.
This metric accounts for cost of increased returns, making it an indicator of scalable, profitable growth.
With TryNow, Universal Standard sees larger and more profitable orders, leading to a huge 40% leap in revenue.
Polina Veksler and Alex Waldman founded Universal Standard because they were uninspired and frustrated by the women’s fashion industry. 67% of women in the U.S. wear a size 14 or above, but size, style, and quality options are dismal. They set out to create a Universal Standard in fashion, one that isn’t confined to how we typically think about shopping.
Universal Standard’s returning customer rate is high. Once they try the brand, they’re a customer for life. The challenge is building trust with new shoppers who have been repeatedly disappointed by other brands. With TryNow, sizing anxiety is replaced with the comfort of trying and finding the perfect fit, right at home.
