“TryNow has become the best driver of growth and profitability that our business has ever seen.”

Polina Veksler, CEO of Universal Standard
Try a variety of clothing items before you buy them

Partnership at a glance

Increase sales

60% net AOV increase

New and returning shoppers are ordering and keeping more, leading to a 60% increase in net AOV, after returns.

Grow your business

69% more gross profit per order

This metric accounts for cost of increased returns, making it an indicator of scalable, profitable growth.

Increase revenues

40% revenue growth

With TryNow, Universal Standard sees larger and more profitable orders, leading to a huge 40% leap in revenue.

An inclusive, Universal Standard in fashion

Polina Veksler and Alex Waldman founded Universal Standard because they were uninspired and frustrated by the women’s fashion industry. 67% of women in the U.S. wear a size 14 or above, but size, style, and quality options are dismal. They set out to create a Universal Standard in fashion, one that isn’t confined to how we typically think about shopping.

Universal standard

We partnered with the Universal Standard team to make it easier and less risky for shoppers to find their perfect size. This led to an improvement in overall revenue and increased profitability.

Universal standard

Turning uncertainty into trust and love

Universal Standard’s returning customer rate is high. Once they try the brand, they’re a customer for life. The challenge is building trust with new shoppers who have been repeatedly disappointed by other brands. With TryNow, sizing anxiety is replaced with the comfort of trying and finding the perfect fit, right at home.

“With TryNow, our shoppers check out with more items and they keep 60% more than they did before.”

Polina Veksler, CEO of Universal Standard

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