“Our TryNow orders convert better and they drive higher net revenue, so it’s become a core piece of our business and marketing strategy.”

Chad Meyerson, Chief Digital Officer at ROOLEE

Try a variety of clothing items before you buy them

Partnership at a glance

$3.6m incremental revenue

Our program is on track to deliver more than $3m in incremental sales annually.

55% net AOV Increase

Shoppers are trying more products, increasing net average order value by 55%.

$31 more revenue per order

Each TryNow order creates $31 more in revenue for ROOLEE, after discounts and returns.

The Problem

This menswear brand creates performance clothing for travel, work, and play. They develop the highest-quality materials from the best suppliers to create versatile garments that perform better than the competition -- but that quality is very difficult to convey through a browser window or a mobile device.

They have fantastic imagery, free shipping and returns, and an optimized site. But they felt there was potential to unlock more growth by letting more shoppers see and feel the quality of their product first-hand.

The Customer

A technical menswear brand with a high quality product, selling 100% DTC with a majority of their sales in the US.

From one store to an omni-channel phenomenon

ROOLEE is a women’s fashion brand that started as a small brick and mortar boutique in Logan, Utah. In just a few years, they’ve grown into an omni-channel brand. Their incredibly loyal customer base, fantastic imagery, and an extraordinary social following drove their rapid growth.

With ROOLEE, we set key program goals: increase revenue in a scalable way, refine a strategy for discounts, and enhance the brand through a try at home experience.

Recreating the magic of boutique shopping in an online store

As a brand with boutique roots, the ROOLEE team wanted their online shoppers to experience the joy of their stores, where you can comfortably try items and only pay for what you love. TryNow makes that unique experience possible. Now, more than 20% of ROOLEE orders are tried at home.

“We were skeptical that TryNow could deliver such a high increase in cart size, but we've been impressed that customers are in fact ordering and keeping more.”

Chad Meyerson, Chief Digital Officer at ROOLEE

The Results

34% of shoppers were opting into the TryNow program -- and more than 75% of these TryNow checkouts are converting first-time customers for the brand -- indicating high adoption and interest from high quality shoppers who wanted to try their product, but were hesitant before.

With a 112% increase in conversion rates for TryNow related campaigns, the brand is generating more sales and more profit. Their Try Now Buy Later program is on track to drive more than a 20% increase in annual revenue for the brand, allowing them to invest more into the business and their subsequent marketing strategies.