“TryNow is a no brainer. We have great products, and now far more people try them, love them, and keep them.”

Adam Sidney, CEO at Myles Apparel
Try a variety of clothing items before you buy them

Partnership at a glance

Increase sales

44% AOV increase

With TryNow, Myles sees a 44% higher net average order value. Returning shoppers spend 71% more.

Grow your business

No more discounts

Shoppers are opting for full-price TryNow purchases instead of the standard 15% first-time shopper discount.

Increase revenues

31% profit increase

After accounting for incremental return costs, Myles’ gross profit on TryNow orders is 31% higher.

The Problem

This menswear brand creates performance clothing for travel, work, and play. They develop the highest-quality materials from the best suppliers to create versatile garments that perform better than the competition -- but that quality is very difficult to convey through a browser window or a mobile device.

They have fantastic imagery, free shipping and returns, and an optimized site. But they felt there was potential to unlock more growth by letting more shoppers see and feel the quality of their product first-hand.

The Customer

A technical menswear brand with a high quality product, selling 100% DTC with a majority of their sales in the US.

Myles

A menswear brand that stands for style and quality

Myles Apparel makes exceptional activewear for men. When their people touch and feel the product, the design details and quality construction transform curious shoppers into instant fans. But shopping online, that tangible experience simply isn’t possible.

Myles

Within one quarter, the TryNow program was a success, proving that an increase in return rates was not preventing a meaningful leap in profitability.

Myles

Helping more shoppers experience Myles’ quality

With TryNow, new shoppers can more easily order multiple sizes and find the right product faster. Returning shoppers are ordering a wider range of products, creating more opportunities to deepen their relationship with the Myles brand.

“Transforming a variable like AOV this much is a huge deal for us. This 44% increase changes a lot about running the business efficiently and profitably.”

Adam Sidney, CEO at Myles Apparel

The Results

34% of shoppers were opting into the TryNow program -- and more than 75% of these TryNow checkouts are converting first-time customers for the brand -- indicating high adoption and interest from high quality shoppers who wanted to try their product, but were hesitant before.

With a 112% increase in conversion rates for TryNow related campaigns, the brand is generating more sales and more profit. Their Try Now Buy Later program is on track to drive more than a 20% increase in annual revenue for the brand, allowing them to invest more into the business and their subsequent marketing strategies.

Stylish woman smiling

More stories

Universal standard
Universal standard
Myles
Myles
Roolee
Roolee
Lime ricki
Lime ricki
Common Thread Collective
Common Thread Collective

Let people love your product. Let them try it.

Got it! We’ll be in touch.
*Your email must be in a name@domain format.*
try now
Woman opening product box