With TryNow, Myles sees a 44% higher net average order value. Returning shoppers spend 71% more.
Shoppers are opting for full-price TryNow purchases instead of the standard 15% first-time shopper discount.
After accounting for incremental return costs, Myles’ gross profit on TryNow orders is 31% higher.
This menswear brand creates performance clothing for travel, work, and play. They develop the highest-quality materials from the best suppliers to create versatile garments that perform better than the competition -- but that quality is very difficult to convey through a browser window or a mobile device.
They have fantastic imagery, free shipping and returns, and an optimized site. But they felt there was potential to unlock more growth by letting more shoppers see and feel the quality of their product first-hand.
A technical menswear brand with a high quality product, selling 100% DTC with a majority of their sales in the US.
Myles Apparel makes exceptional activewear for men. When their people touch and feel the product, the design details and quality construction transform curious shoppers into instant fans. But shopping online, that tangible experience simply isn’t possible.
With TryNow, new shoppers can more easily order multiple sizes and find the right product faster. Returning shoppers are ordering a wider range of products, creating more opportunities to deepen their relationship with the Myles brand.
34% of shoppers were opting into the TryNow program -- and more than 75% of these TryNow checkouts are converting first-time customers for the brand -- indicating high adoption and interest from high quality shoppers who wanted to try their product, but were hesitant before.
With a 112% increase in conversion rates for TryNow related campaigns, the brand is generating more sales and more profit. Their Try Now Buy Later program is on track to drive more than a 20% increase in annual revenue for the brand, allowing them to invest more into the business and their subsequent marketing strategies.
