“TryNow is a no brainer. We have great products, and now far more people try them, love them, and keep them.”

Adam Sidney, CEO at Myles Apparel
Try a variety of clothing items before you buy them

Partnership at a glance

Increase sales

44% AOV increase

With TryNow, Myles sees a 44% higher net average order value. Returning shoppers spend 71% more.

Grow your business

No more discounts

Shoppers are opting for full-price TryNow purchases instead of the standard 15% first-time shopper discount.

Increase revenues

31% profit increase

After accounting for incremental return costs, Myles’ gross profit on TryNow orders is 31% higher.

A menswear brand that stands for style and quality

Myles Apparel makes exceptional activewear for men. When their people touch and feel the product, the design details and quality construction transform curious shoppers into instant fans. But shopping online, that tangible experience simply isn’t possible.


Within one quarter, the TryNow program was a success, proving that an increase in return rates was not preventing a meaningful leap in profitability.


Helping more shoppers experience Myles’ quality

With TryNow, new shoppers can more easily order multiple sizes and find the right product faster. Returning shoppers are ordering a wider range of products, creating more opportunities to deepen their relationship with the Myles brand.

“Transforming a variable like AOV this much is a huge deal for us. This 44% increase changes a lot about running the business efficiently and profitably.”

Adam Sidney, CEO at Myles Apparel

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Lime ricki

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