With half of all shoppers choosing TryNow, Lime Ricki has seen an AOV increase of 25%, after returns.
First time customers and repeat customers are ordering more.
Lime Ricki is selling more products to more customers without relying on any discounting strategies.
This menswear brand creates performance clothing for travel, work, and play. They develop the highest-quality materials from the best suppliers to create versatile garments that perform better than the competition -- but that quality is very difficult to convey through a browser window or a mobile device.
They have fantastic imagery, free shipping and returns, and an optimized site. But they felt there was potential to unlock more growth by letting more shoppers see and feel the quality of their product first-hand.
A technical menswear brand with a high quality product, selling 100% DTC with a majority of their sales in the US.
Lime Ricki is a women-owned company founded in 2007 to fill a need for cute, modest swimwear. They grew quickly in the early years, confirming their product/market fit. When we began our partnership, Lime Ricki was looking for a way to renew growth by differentiating their shopping experience.
Finding the right fit with swimwear is hard. Finding it online is even harder. How do you convince new shoppers to trust your product enough to take the leap? With TryNow, the answer is powerfully simple: turn their living room into the fitting room.
34% of shoppers were opting into the TryNow program -- and more than 75% of these TryNow checkouts are converting first-time customers for the brand -- indicating high adoption and interest from high quality shoppers who wanted to try their product, but were hesitant before.
With a 112% increase in conversion rates for TryNow related campaigns, the brand is generating more sales and more profit. Their Try Now Buy Later program is on track to drive more than a 20% increase in annual revenue for the brand, allowing them to invest more into the business and their subsequent marketing strategies.