“It hasn't cost us any more to acquire TryNow customers, and yet they're spending more, even without discounts.”

Jennifer Anderson, CEO at Lime Ricki

Try a variety of clothing items before you buy them

Partnership at a glance

25% AOV increase

With half of all shoppers choosing TryNow, Lime Ricki has seen an AOV increase of 25%, after returns.

Order size increase

First time customers and repeat customers are ordering more.

No more discounts

Lime Ricki is selling more products to more customers without relying on any discounting strategies.

Cute, modest swimwear for all women

Lime Ricki is a women-owned company founded in 2007 to fill a need for cute, modest swimwear. They grew quickly in the early years, confirming their product/market fit. When we began our partnership, Lime Ricki was looking for a way to renew growth by differentiating their shopping experience.

TryNow manages payments and Shopify integration while Lime Ricki handles fulfillment. We also offer marketing strategy and best practices to ensure program success and shopper happiness.

Creating a lovely online experience when fit is everything

Finding the right fit with swimwear is hard. Finding it online is even harder. How do you convince new shoppers to trust your product enough to take the leap? With TryNow, the answer is powerfully simple: turn their living room into the fitting room.

“New and returning customers are ordering more and we're making more profit than we have in the past.”

Nicole Bruderer, CMO at Lime Ricki

Let people love your product. Let them try it.

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