With half of all shoppers choosing TryNow, Lime Ricki has seen an AOV increase of 25%, after returns.
First time customers and repeat customers are ordering more.
Lime Ricki is selling more products to more customers without relying on any discounting strategies.
Lime Ricki is a women-owned company founded in 2007 to fill a need for cute, modest swimwear. They grew quickly in the early years, confirming their product/market fit. When we began our partnership, Lime Ricki was looking for a way to renew growth by differentiating their shopping experience.
Finding the right fit with swimwear is hard. Finding it online is even harder. How do you convince new shoppers to trust your product enough to take the leap? With TryNow, the answer is powerfully simple: turn their living room into the fitting room.