How a Technical Menswear Brand Increased Conversion Rates by 2x

Try a variety of clothing items before you buy them

Increase sales

112% increase in CVR

Grow your business

75%+ new shopper opt-in

Increase revenues

20%+ increase in revenue

The Problem

This menswear brand creates performance clothing for travel, work, and play. They develop the highest-quality materials from the best suppliers to create versatile garments that perform better than the competition -- but that quality is very difficult to convey through a browser window or a mobile device.

They have fantastic imagery, free shipping and returns, and an optimized site. But they felt there was potential to unlock more growth by letting more shoppers see and feel the quality of their product first-hand.

The Customer

A technical menswear brand with a high quality product, selling 100% DTC with a majority of their sales in the US.

Common Thread Collective

The Problem

This menswear brand creates performance clothing for travel, work, and play. They develop the highest-quality materials from the best suppliers to create versatile garments that perform better than the competition -- but that quality is very difficult to convey through a browser window or a mobile device. They have fantastic imagery, free shipping and returns, and an optimized site. But they felt there was potential to unlock more growth by letting more shoppers see and feel the quality of their product first-hand.

Common Thread Collective

The growth driven by a premium experience like TryNow is amplified by well crafted marketing and messaging of the program -- so TryNow and the brand partnered with Common Thread Collective to execute paid marketing campaigns.

Common Thread Collective

The Execution

The TryNow team facilitated the financial and technical aspects of the trying experience for shoppers, integrating seamlessly with the brand’s existing operations and returns management, and incorporating program messaging on the home page, product detail pages, cart, and checkout. The CTC team created and A/B tested different ad creative for Facebook and Instagram ad campaigns centered around the TryNow program to increase both click through rate and conversion rate.

The campaigns featuring the TryNow program executed by Common Thread Collective had a conversion rate that was 112% higher than the rest of the brand’s campaigns.

The Results

34% of shoppers were opting into the TryNow program -- and more than 75% of these TryNow checkouts are converting first-time customers for the brand -- indicating high adoption and interest from high quality shoppers who wanted to try their product, but were hesitant before.

With a 112% increase in conversion rates for TryNow related campaigns, the brand is generating more sales and more profit. Their Try Now Buy Later program is on track to drive more than a 20% increase in annual revenue for the brand, allowing them to invest more into the business and their subsequent marketing strategies.

Stylish woman smiling

More stories

Universal standard
Universal standard
Myles
Myles
Roolee
Roolee
Lime ricki
Lime ricki
Common Thread Collective
Common Thread Collective

Let people love your product. Let them try it.

Got it! We’ll be in touch.
*Your email must be in a name@domain format.*
try now
Woman opening product box